In real estate, there’s a simple truth that holds steady no matter the market conditions: good properties, in good locations, always find good buyers and achieve good prices. This is what I call the Rule of the Three Goods.
Scheduled Auctions
1174
Reported Auctions
654
Total Sold
562
Total Passed In
92
Clearance Rate
86%
Scheduled Auctions
1022
Reported Auctions
749
Total Sold
547
Total Passed In
124
Clearance Rate
73%
As confidence continues to return to the market, this principle is more important than ever. While the broader headlines often focus on interest rates, clearance rates, or auction numbers, the fundamentals remain unchanged quality never goes out of style.
1. Good Properties
A well-presented, well-maintained home that ticks the boxes for today’s buyers will always stand out. Buyers are increasingly discerning, and while some properties languish on the market because they don’t quite measure up, homes that are thoughtfully designed, cared for, or updated attract serious attention. Presentation, functionality, and liveability all matter.
2. Good Locations
The old adage “location, location, location” exists for a reason. Desirable suburbs with strong amenities, reputable schools, transport options, and lifestyle appeal create demand that never truly fades. Even in softer markets, buyers will stretch their budgets for the right street, the right pocket, or the right neighbourhood. A good property in a good location is rarely overlooked.
3. Good Buyers
When you combine the first two goods, the third naturally follows. Strong buyers are always in the market for quality — they are the ones who recognise long-term value and are prepared to act decisively. These buyers don’t get swayed by short-term noise in the economy; they know that the best properties rarely come up twice.
Confidence Backed by Clearance Rates
Right now, we’re seeing auction clearance rates consistently circling the 80% mark. That’s a strong indicator of buyer demand and market confidence. It tells us that well-positioned properties are not only selling they’re often selling under competitive conditions. Importantly, clearance rates at this level reflect a market where good homes are being recognised and rewarded, especially when they pass the “three goods” test.
Why It Matters Now
With confidence returning, buyers are once again prepared to commit. However, they are still selective. Properties that are overpriced, poorly presented, or in compromised locations risk sitting unsold. But for those that meet the Three Goods Test, the demand is there, and competitive outcomes are being achieved.
For sellers, this means that presenting your home to the highest standard and understanding the strength of your location is critical. For buyers, it’s a reminder that when a “three goods” property appears, hesitation can mean missing out.
In every cycle, the Rule of the Three Goods proves itself. Good properties in good locations attract good buyers l and together, they always result in a good sale.
