Location, location, location, what does it all mean

With all the talk of the property market being in both freefall and rallying with stronger results where does the truth begin and finish.

What is never discussed is that there are multiple markets within the one property market, it isn’t one homogenous market that moves in perfect unison.

The idea that every location, style and type of property performs the same is ludicrous, what we see is that within the market there are many sub markets and even within different suburbs there are different markets.

An example of this is that land performs differently to established housing which performs differently to apartments, but boiling this down even further houses in different streets within the same suburb perform differently.

An old saying used to be that agents say location, location, location as they have nothing else to say, which is sometimes true but if you think about it more deeply it is the location of the suburb, the location of the street in that suburb and the location of the property within the street.

The key aspect that always needs to be looked at when discussing property is why is this property better or worse than that property.

Once you asses the property on the basis of the positives and negatives you then compare it to other similar properties in the immediate area that are both currently on the market or that have sold recently.

This will give you an idea of not only market value but how the market is performing in that specific sub market.

To say the property market is performing well or struggling is far to general and shows a lack of understanding from those that hold to much power in the media or advisory.

The property market needs to be treated as an investment market, that means both your home and rental properties are investments just different types.

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